Local SEO for Tilers

A tiler I spoke with does beautiful bathroom and wet room work, all through referrals from two bathroom fitters he’s worked alongside for years. That’s a fine pipeline until one of those fitters retires, which is exactly what happened. He’d never shown up for “bathroom tiler near me” on his own, because his Google Business Profile had one photo and no service list at all.

I’m Gigi, and this is how I build local SEO for tilers, covering bathroom tiling, kitchen splashbacks, wet rooms and floor tiling.

A Profile That Lists What You Actually Do

I audit your Google Business Profile fully, then rebuild it with bathroom tiling, kitchen splashbacks, wet room installation and floor tiling listed as separate services, each with its own description, so you’re matched to the exact job someone’s searching for rather than a vague “tiling” listing that could mean anything.

Reviews That Show Off the Finish

Tiling is one of the most visibly judged trades there is, a customer can see a wonky line or bad grout the moment they walk in. I set up an automated review request system triggered when a job’s marked complete, and AI-drafted responses answer every review, building a profile that reflects genuinely good, straight, well-finished work.

Citations and Trade Directory Listings

I fix inconsistent listings and build new citations across relevant trade platforms and general UK directories, giving your profile the consistency Google looks for when deciding who to trust in the map pack.

Keyword Research for Bathroom and Kitchen Searches

I map phrases like “bathroom tiler near me,” “wet room installation,” “kitchen splashback tiling,” “floor tiling quote,” and track your rank on a heat map. A competitor analysis shows exactly who’s currently winning these searches in your area and why.

Technical SEO and AI Visibility

Search Console and Analytics get set up properly, schema markup tells Google exactly what tiling work you cover, and I monitor your visibility in AI Overviews and tools like ChatGPT, since bathroom renovation searches increasingly start with an AI assistant being asked to recommend a tiler before Google ever gets a look-in.

A Website With Real Photos of the Work

I write website content covering bathroom tiling, splashbacks, wet rooms and floor tiling separately, built around genuine photos of finished jobs, since tiling sells almost entirely on being able to see the actual standard before anyone picks up the phone.

Reporting and Facebook

A plain monthly report tracks rankings, enquiries and website visits. I manage your Facebook page too, since finished bathroom and kitchen photos are exactly the kind of visual proof that turns a browsing homeowner into a genuine enquiry.

How Long This Takes

Tiling enquiries usually build over the first two to three months, tracking closely with review count since customers weigh finish quality so heavily before they’ll commit. Bathroom and wet room enquiries tend to arrive in bursts tied to renovation season, spring and early summer typically being the busiest, so the groundwork done over winter often pays off exactly when demand picks up.

If you want to see exactly where your tiling business stands in local search right now, I’ll send you a free Local Visibility Report. It takes three minutes.