Google Business Profile Management for Solar Installers

A solar installer I spoke with had a Google Business Profile set up when he started out. One line, “solar panel installation,” and nothing else.

No mention of battery storage, servicing, repairs or MCS-certified design work. He did all of it. His profile only reflected a fraction.

That gap costs real enquiries, because someone comparing quotes for a full system searches completely differently to someone whose existing panels have stopped generating properly.

Categories Built Around What You Actually Do

I start by setting your primary category correctly, then add every relevant secondary category your work actually covers. Getting this right is the single biggest factor in which searches your profile shows up for.

A Service List That Doesn’t Lump Everything Together

Rather than one vague line reading “solar panel installation,” I list each service separately: solar panel installation, battery storage installation, panel servicing and cleaning, system repairs, MCS-certified design work. Search filters match against this list directly, so a vague entry costs you visibility on specific searches.

Attributes That Matter for This Trade

MCS certified, free site survey, and finance options available get switched on where they genuinely apply. Someone comparing quotes for a several-thousand-pound install filters on exactly these attributes, and a profile without them can get filtered out before a human ever sees it.

Auditing What’s Already There

If you already have a profile, I check it before changing anything: wrong opening hours, an old business address, a service area that doesn’t match where you actually cover, photos that are years out of date. Fixing what’s broken comes first, because new work built on a wrong foundation just wastes effort.

Keeping It Active Month to Month

A profile that goes quiet starts losing ground again. I keep yours posting on a schedule, alongside photos from completed installs, so Google and searchers both see an active business rather than one that set up once and walked away.

If you want to see exactly how your current profile compares to what’s actually possible for a solar installer, I’ll send you a free Local Visibility Report.