Google Business Profile Management for EV Charger Installers

An EV charger installer I spoke with had a Google Business Profile set up when he first branched into the work. One line, “EV charger installation,” and nothing else.

No mention of home charger installation, workplace charging points, smart charger setup, fleet solutions or repairs. He did all of it. His profile only reflected a fraction.

That gap costs real enquiries, because a homeowner comparing quotes searches completely differently to a fleet manager planning charging infrastructure for a dozen vans.

Categories Built Around What You Actually Install

I start by setting your primary category correctly, then add every relevant secondary category your work actually covers. Getting this right is the single biggest factor in which searches your profile shows up for.

A Service List That Doesn’t Lump Everything Together

Rather than one vague line reading “EV charger installation,” I list each service separately: home charger installation, workplace and commercial charging points, smart charger setup, fleet charging solutions, charger repairs and maintenance. Search filters match against this list directly, so a vague entry costs you visibility on specific searches.

Attributes That Matter for This Trade

OZEV approved installer status, free site survey, and same week installation get switched on where they genuinely apply. Someone comparing quotes filters on exactly these attributes, and a profile without them can get filtered out before a human ever sees it.

Auditing What’s Already There

If you already have a profile, I check it before changing anything: wrong opening hours, an old business address, a service area that doesn’t match where you actually cover, photos that are years out of date. Fixing what’s broken comes first, because new work built on a wrong foundation just wastes effort.

Keeping It Active Month to Month

A profile that goes quiet starts losing ground again. I keep yours posting on a schedule, alongside photos from completed installs, so Google and searchers both see an active business rather than one that set up once and walked away.

If you want to see exactly how your current profile compares to what’s actually possible for an EV charger installer, I’ll send you a free Local Visibility Report.