Technical SEO Peterborough

Most of local SEO is visible: reviews, photos, content, listings. This part isn’t. It’s the technical layer underneath the website that tells Google and other search engines exactly what your business is, what it does, and where it operates. Get it wrong and everything else works harder than it needs to.

Google Search Console: Seeing What Google Actually Sees

Search Console shows exactly how Google is treating your site: which pages are indexed, which searches you’re already appearing for, and where there are crawl errors or indexing problems quietly holding pages back. I set this up properly and connect it to Analytics, so I’ve got a genuine baseline before any other work begins, and I monitor it on an ongoing basis rather than setting it up once and forgetting about it.

Schema Markup: Speaking Google’s Language

Schema markup is structured code added to your website that tells search engines directly what they’d otherwise have to guess at, that this is a LocalBusiness, this is the service offered, this is the area covered, this is the price range. I implement LocalBusiness and Service schema across every page, which helps your listings show up with richer information in search results and gives AI systems clearer signals when they’re deciding what to recommend.

Common Technical Issues I Find

The same handful of problems turn up again and again on trades websites that have never had a technical audit: pages that were never actually indexed, duplicate title tags across multiple service pages, missing or broken schema left over from an old website builder, and NAP details on the site that don’t match the Google Business Profile. Each one individually seems minor. Together, they quietly cap how well a site can perform no matter how good the content sitting on top of them is.

How This Ties Into Reporting

Search Console data feeds directly into your monthly report: which searches are already bringing in impressions, which pages are gaining or losing visibility, and where there’s a clear opportunity being missed. Without this layer set up properly, that reporting would be guesswork rather than something grounded in what Google is actually showing.

Why This Layer Gets Skipped

Technical SEO is invisible until something’s wrong, which is exactly why so many trades websites have never had it looked at. Nobody notices a missing schema tag the way they’d notice a broken contact form. But search engines notice, and it affects how confidently your site gets ranked and recommended.

The Foundation Everything Else Sits On

Great content and a strong Google Business Profile still need this technical layer working correctly underneath them. It’s not the part that wins you the job. It’s the part that makes sure Google can actually understand and trust everything else you’ve built.

Whether you’re based in Werrington or Fletton, this is the unglamorous groundwork that quietly supports the rest of your local SEO.

If you want to know whether your site’s technical foundation is holding you back, I’ll send you a free Local Visibility Report.