Twenty years in the room with the nationals. Five years working with the independents trying to compete with them.
Neon Lobster exists because of what those five years showed.
I know I need to do something with AI. I just do not know what.
I spent five years talking to business owners about AI. Every single conversation started the same way. Not one of them lacked ambition. Not one of them was resistant to change. They just had no idea what was actually possible, or how to make it work in their specific business without spending a fortune finding out.
That is the gap Neon Lobster was built to close.
The background.
I spent a decade inside two of the UK’s largest electrical nationals, CEF and YESSS, building the revenue systems that small independents struggle to compete with. Tendering departments. Account growth processes. Lead generation running in the background while the trade counter stays open. Supplier rebate tracking so nothing gets missed.
As part of the teams that put those systems in place, I helped win over £300 million in public sector contracts and framework agreements. I know exactly how the nationals do it, because I was in the room when they built it.
For the past five years, I have worked directly with independent business owners to give them the same capability. Not a watered-down version. Not theory. The actual systems, built for businesses that cannot afford a tendering department or a national accounts team. Now, with AI, we can do it faster and for a fraction of the cost.
- Award winner, Best Specialist Bid and Tendering Service, UK Enterprise Awards 2026
- ISM Leader Designation. APMP Bid and Proposal Management Foundation.
What Neon Lobster is. And what it is not.
Not a software platform
We do not sell licences. We do not hand you a dashboard and leave you to figure it out. Every system we build is configured for your business and handed over running.
Not a generic agency
We do not sell the same solution to everyone. The audit tells us what your business actually needs. You get what will move the needle, and nothing that will not.
A consultancy with a track record
Real-world industry experience. Systems built and tested at scale. The question we start with is always the same: what would AI actually do for your business?
The results are not marginal.
More leads. Less admin. Revenue that was already there, just not being captured. That is transformational, not incremental. The businesses we work with are not broken. They are good businesses with stretched teams and no system to capture what they are already generating. We build the system. Then it runs.
If you have had that conversation with yourself, you already know you need this. The only question is when you start.
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